Evaluation Ideas

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

• On the beat editing
• A combination of performance and narrative
• Lip syncing
• Lighting
• Close ups of instruments
• Mise en scene
• POV shots

2) How effective is the combination of your main product and ancillary texts?

• Promotes CD and Poster
• Promotes Music Video and Poster
• Imagery presents song
• References the music video

3) What have you learned from your audience feedback?

• Style of music video
• Fitting video to song
• Style of poster and digipak
• Improvements

4) How did you use new media technology in the construction and research, planning and evaluate stages?

• Blogger
• Cameras
• Editing Software
• Coloured Lighting
• Graphical Software
• Tripod

Adjusted Digipak

We adjusted the Digipak as the last one we created diddn't look professional as there were lot of colours on the page detracting you from the main features,

New Digipak with changed font

I changed the font to be the same throughout the poster and digipak so it looks more professional and so you can remember the font as the band and album.

Final Poster

Final Digipak

Final Music Video

Music Video Theory

http://www.mtv.co.uk/artists/sexpress/video/superfly-guy

Whilst we are in the post-production I have decided to look back at some of the music videos which Andrew Goodwin thinks shows different theories of music video editing. The first music video which I am going to start with is a music video by S-Express who produced the song Superfly guy in 1988. This song shows some of Andrew Goodwin's theories of showing the tempo of the song because all the way through this song there are loads of cuts which shows the audience the pace and tempo which the music is at in a visual basis. This also represents the rhyme of the song which isn't extremely fast but shows the exhaustive nature of the song.

Nivana's In Bloom (1991)

In this music video you can see lots of the conventions of music videos for that genre. An example is this is a medium paced song so the music video has less shots compared with a fast paced music video like Superfly Guy from S-Express. This music video is also a patiche of the early black and white pop shows. This is represented by the way the audience is cheering them on and the way during the chorus that the band are standing still then the other parts of the song they a exaggerated by the pulling down of the set which wouldn't of happened in an old black and white pop show.