Animatic Storyboard

Commonly used camera shots

These are a few camera shots which are used a lot by music videos.

Example Shots

These are two example shots of a pan which follows on from the last shot.

In these shots there are panning shots which didn't work well so we will be creating a better version with the panning which we may use in the final piece.

Early research on locations

Before we start filming we first will need to no where we will be filming and see weather these places are good enough for what we need, because this would be better to find out before we start filming there.

This is where we will might film the scene when the main character is selling the popcorn. i liked this spot because it looks like a cinema which is important because we wanted the scene to be filmed in a cinema but obviously we can't film in cinema's.

This is a picture from our collages theatre. we thought that this would be a good place to use for the performance shots because you can get the band to play in the middle of the stage and you will be able to choose what ever camera angle you want.

Research into Album advertisement

For our project we have been asked to create a music video, a digipak and a poster so before we start thinking of ideas for our poster advertisement we will need to look at other professional examples like these ones I have picked up.

This picture is of James Morrison new album The Awakening.
I think this website advert is affective because the image is simple and easy to read. From the font you can tell that this music is aimed at the mass audience. The expression on his face is plain which could show you what the type of music he develops which are sad and emotional songs. This is a clever advert as the name of the album relates to the mood of the person in the advert which represents waking up and other representations like that.

This is a picture of the advertisement poster for Rizzle Kicks for there debut album WHEN I WAS A YOUNGSTER. 

This is a picture for the advertisement of there new album we owned the night.

Equipment

Before we start to film are main shots for our music video we will need to decide on what equipment we will use and the location that we will shoot in. I decided to do this to make our music video run smoothly for example if we are wondering what equipment we need when filming the filming will have to stop so it would be quicker to find out before we start filming anything. Another part of research that I will do is find out what professional music videos use to film some of their shots for example looking at a music video a finding the method of shooting for them shots. But to start off with I will go through some of the pieces of equipment that we have to use.

The piece of equipment on the left is a tripod which can have a tradtional camera to be locked on to it. This piece of equipment is best used for still shots as the camera can't move, this can also do pan shots well because of the adjustable height and roatation on the top of the stand.

This dolly for a camera is used to give the user a more accurate visual shot of what they will be needing for example you can't use a tripod to get round corners whereas this dolly will help you to get into different locations whilst being handheld.






That’s it for the shooting equipment for our music video but there is still other equipment for the audience, for example having a spot light over a person doing a guitar solo. I think that every piece of equipment that I will look at will be useful in its own way.

Lighting is a key for a performance music video because in a real performance music videos there are spot lights targeting the band for example a sport light over the singer. This light has three lights in one where you can operate how many lights you want from the top of the stand. To assemble this lighting stand you will need the stand which is adjustable so you can have whatever angle you want, and then you will need the light holder and the power lead.

After we assembled the light we decided to show you how bright each light will be for example we started off with no lights then one lights then two lights and so on. We found out that there isn’t much difference from one light to three lights.

This is the controls for the lights.

This is no lights on.

This is one lights on.

This is two lights on.

This is three lights on.

 From this experiment you can tell that there isn't much difference from three lights on to one light on. there is one thing which i will want to change and that is try using a darker room to see if there is any othet effect.

Music for music video

This is the music which we chosen for our music video. We got this piece of music from Jamendo which is a copyright right free website which amateur artists compose their music too and allow anybody to use there music. This piece of music is produced by the artists TenPenny Joke. He is an artist which, I think made the best music for what we wanted to do for our music video.

Because this music is a licensed piece of music we had to ask for permission before we use their music so that is what we did. From the results I am pleased to know that we can now use their music for are music video

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Postmodernism

In essence, it stems from a recognition that reality is not simply mirrored in human understanding of it, but rather, is constructed as the mind tries to understand its own particular and personal reality. For this reason, postmodernism is highly sceptical of explanations which claim to be valid for all groups, cultures, traditions, or races, and instead focuses on the relative truths of each person. In the postmodern understanding, interpretation is everything; reality only comes into being through our interpretations of what the world means to us individually. Postmodernism relies on concrete experience over abstract principles, knowing always that the outcome of one's own experience will necessarily be fallible and relative, rather than certain and universal.

Jean Baudrillard

He claimed that the 9/11 attacks were the absolute event, that we only understand them in terms of the media images, which we have been bombarded with. He argued that the events were as much television as real. We cannot distinguish the representation of the events on television from the actual events. He calls this state hypereality which means that we can’t tell the difference from reality to fantasy, for example the great special effects seen now in action movies. He also believed in simulacrum which is an image or representation of someone or something.

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