Whilst we are in the post-production I have decided to look back at some of the music videos which Andrew Goodwin thinks shows different theories of music video editing. The first music video which I am going to start with is a music video by S-Express who produced the song Superfly guy in 1988. This song shows some of Andrew Goodwin's theories of showing the tempo of the song because all the way through this song there are loads of cuts which shows the audience the pace and tempo which the music is at in a visual basis. This also represents the rhyme of the song which isn't extremely fast but shows the exhaustive nature of the song.
Nivana's In Bloom (1991)
In this music video you can see lots of the conventions of music videos for that genre. An example is this is a medium paced song so the music video has less shots compared with a fast paced music video like Superfly Guy from S-Express. This music video is also a patiche of the early black and white pop shows. This is represented by the way the audience is cheering them on and the way during the chorus that the band are standing still then the other parts of the song they a exaggerated by the pulling down of the set which wouldn't of happened in an old black and white pop show.
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